The role of social media has evolved dramatically over the years. Initially rolled out as an online networking platform to help users connect with their families, friends and loved ones; social media has evolved dramatically to become a must-explore marketplace for digital marketers across the globe. This is simply because of their extensive reach; they offer businesses and brands to communicate with and engage the right audience for their products and services. If you are a business owner and want to engage a social media marketing agency for digital promotions, read through the following trends that will dominate the social media universe and can prove to be gamechangers for your business.

What Can Digital Marketers Expect on Social Media in 2022

Social Commerce will Keep Growing

With the wide acceptance that social media has received, e-commerce is gradually moving into the social media space and is now emerging as social commerce. The benefits? – it is easier, more engaging and faster. Several entrepreneurs have chosen platforms such as Instagram to promote and sell their products. A simple button does the trick. Users can simply surf the page of a seller on their mobile phones and order a product with the click of a button. This trend will continue to see an upward growth. To support this, studies have shown that social commerce is expected to grow to USD 80 billion by 2025.

So if your intention is to leverage social media platforms to boost your sales, invest in a social media marketing agency that understand social commerce and can help you strategize and reap maximum profits.

More Power to Creators

Content creators have large fanbases that range from individuals to communities. Also called influencers, they are now targeted by businesses and brands as they offer access to the right target audience that is aware, receptive, and engaged. They are also great for keeping conversations flowing. A sharp digital marketing agency can map you to the right creator who can connect you to your target audience and help you boost your visibility and sales.

Video Content will Continue to Bloom

A video, on social media, communicates more effectively, in lesser time and in a more engaging manner. It is for this simple reason that most social media marketers advocate for the use of videos to communicate their message to their audience. Even among videos, live videos have been observed to have a greater appeal. Studies have shown that a massive 82 per cent of the people prefer watching live videos. Hence, from Facebook to You Tube, live videos are the current trend and are expected to emerge as the next big thing on social media.

More Adaptability to AR and VR Technology

Augmented Reality and Virtual Reality are expected to play a very interesting role in 2022. With the boom in social commerce, marketers are now exploring different ways to keep their audiences engage and stick around. AR and VR can make shoppers get a deeply immersive experience. With these two technologies, customers will get the opportunity to hold and examine a product of their choice, virtually, as if they would do in a physical store. These technologies can be a great way to help you showcase your products to your audience. The best way to integrate these technologies into your social media strategy is to engage a professional social media marketing agency that has proved record of executing such tasks successfully.

Enhancing Engagement Through Ephemeral Content

Remember the short duration videos on platforms such as Instagram, Facebook and Tik Tok? Also called ephemeral content, these short videos easily trend and offer extensive reach. Besides being fun, they have a personal and informal touch, which makes them relatable to the audience. From polls to reactions, these features allow brands to engage with their audience more efficiently.

Inclusivity

One of the biggest changes that social media has brought about is that it has helped in throwing light on social issues and serve as a platform for users to voice their opinion. People are reacting to social issues more than ever on online platforms. In the current scenario, the power to make or break a brand truly lies with netizens and there is no denying it. Going forward, this will take a bigger form and fashion. Several brands have customized their messaging to align with sensitivities such as inclusivity for their social media accounts. A good digital media marketing agency can help you customize your content and use it effectively on social media.

Preventing Burnouts and Improving Mental Health Will Be a Priority

Just as with social issues, the sensitivity towards mental health has also grown tremendously due to social media. Thanks to the work from home format during lockdowns, more and more people turned to social media platforms to stay connected. As a result, conversations around mental health issues, burnouts came to the fore and facilitated conversations that instead led to more awareness and engagement. This is an aspect that you would want to work with your social media agency to develop your messaging accordingly.

So who should you consult among the several online marketing agencies in Toronto? Get in touch with Navamargh – the most trusted social media marketing agency in town!

Decoding Social Media For Your Business!

Navamargh is one of the leading social media marketing agencies in Toronto and specialize in helping small and medium size organisations build their presence virtually. If you want to know more about our services, you can call us at (416) 321 9506 or write to us at anupam@navamargh.com. We would love to help you out!