Small Business Digital Marketing 101 – What is PPC
If you’re a small business owner looking to set up a website, you might have come across the acronym PPC, and have no idea what it stands for or means. Well PPC stands for Pay-Per-Click and if you are unfamiliar with that term it might sound a little weird. PPC is a type of internet marketing in which you have ads on a site and every time the ad is clicked the owner of the site is paid a fee by the person who made it.
PPC comes in many forms and we are going to tell you more about what it is and how to best use it to your advantage of PPC for your small business.
What Are Different Types Of PPC For Small Businesses?
There are a few different kinds of PPC that you should be aware of. The first and by far the most common is banner ads on different websites. These are the ads that you see on bigger websites usually based around products or video games. While this is the most common type of PPC ad, there is one that you might not think is also very common.
That is the top search result on some search engines like google. If you search a more common topic on google, the first links that you see are not the links with the best SEO, but they are actually advertisements. If you look closet, you can see the ad sign next to the title. The owners of these sites use PPC in a bit of a different way. Instead of receiving money, every click ends with google getting money, as the sites are paying to get top-ranked.
This is actually done through bidding, where sites bid to have and pay for advertisements on certain keywords. Choosing the right keywords in this scenario is important, but also very time-consuming. If you are starting a small business PPC campaign, it is important that your keyword list is not only long but also relevant. Even once you get started, it is important to manage your campaign, even while it’s happening.
Achieve Immediate Results With PPC Marketing in Toronto
Navamargh is a well-known digital marketing agency in Toronto offering high PPC campaign success rates to businesses of all sizes. We provide top-tier PPC marketing services to help your brand reach thousands of your target audience in no time.
An enormous number of online consumers search the internet for local businesses daily. We plan data-driven strategies to divert this massive pool of potential traffic to your website. At the same time, we ensure that the campaign generates conversions and your business achieves a high ROI.
Contact us today to run a successful PPC marketing campaign in Toronto! You can also get in touch with us for a complimentary consultation!
