SEO Audits for Small Businesses – How Can They Help Get More Traffic
As more and more businesses have gone more and more digital, especially due to COVID-19, many people have begun to focus on how to best bring more traffic to their websites. One of the most common ways of getting more traffic to your site organically is through the use of SEO (search engine optimization).
Through the process of properly optimizing your site for search engines, you will rank higher for specific keywords and phrases, which in turn will likely lead to more traffic. This is because users tend to click on the first few sites that show up on a search engine, if not just the first entry.
This is where, if you’re a small business owner, an SEO audit for your website can be massively beneficial. However, you might not even know what an SEO audit is or what it does. Don’t worry we’re here to let you know why.
Small Business SEO Audits
Identify areas of concern
One of the best things that SEO audits offer to businesses is that they can show the biggest areas of concern that your website has in terms of SEO. These areas of concern can be errors in a site’s code, such as duplicate HTML tags to things like duplicate content.
When it comes to solving any problem or making any improvements, you need to identify the areas that are holding you back and that’s the first and most obvious thing that audits help with.
Evaluated site health
Another great bit of information that business owners gain from conducting an SEO audit is that it can give you a metric of your website’s overall health. Having a high level of site health is key to having your site rank well, as sites with a low level of site health are less likely to rank well. A site audit will also show the site health of some of your competitors.
Site health above 80 percent is good, however, if you want to rank higher then you should aim to reach 90 percent.
Shows possible new methods of approach
With all the information that can be gained from an SEO audit, you can learn what approach you can take with your website moving forward. This includes things like keywords to focus on and the possibility of updating the code of the site. This way an SEO audit can help with updating your overall site and giving you a plan to rank higher.
If you need help conducting an SEO audit for your small business, feel free to contact our SEO agency in Toronto. Our experts will understand and analyze your business and recommend the best strategies to help you get more online traffic.!
