With the onslaught of the pandemic, more and more workplaces moved to the digital space for their operations. Marketing activities were strategized and calibrated accordingly so that businesses could engage with more of their target audience and push sales on the digital platform. This is particularly true for paid search advertising, which has seen a upsurge in the post pandemic world and has strengthened the demand for effective PPC agencies in Toronto.

With policy updates across different platforms, paid search advertising activities have intensified and 2022 promises a lot in terms of trends. Here is a look at the top trends that you can expect this year: 

Change is Constant

The one thing you can be sure of in terms of trends is that digital marketing will see a lot of changes in terms of technology and strategy. If as a business owner you are keen to keep your business profitable with changing times, digital marketing services and paid advertising services are a must have. It is critical that you are equipped with the knowledge and tools to harness these changes for your benefit.

Strengthen Your Foundational Knowledge Further

For most parts, having a sound foundation in terms of knowledge is a must-have for business owners who wish to benefit through digital marketing services. However, it is important that you do not get complacent and stop learning. Digital platforms are the most dynamic and they keep changing. Hence, learning new skills, picking up new tools and keeping learning continuous are trends that digital marketers will have to incorporate in their practices in 2022.

Rely on First Party Data

Depending on third party data can be an impediment in the coming years. A lot of online business owners have now started relying on PPC agencies in Toronto that are adept at using tools such as first-party cookies and email sign-up forms. First party data gives you a clear insight in your customer base and will help you strategise better to make engagement with existing customers and reach out to new customers more effectively.

Adopting New Marketing Tools

Marketing automation is now emerging as a game changer, especially in terms of PPC marketing. Combining first party data and marketing automation, you can now devise ads that target and impact your audience more effectively. With these tools in place, you can focus your energies in using insights to drive greater offline conversions. Rope in experts at digital marketing services who are handy with tools such as Facebook’s Conversions API or Google’s Offline Conversions Tracking to up your game and ensure more sales.

Understand New Ad Formats

2022 will be a year of creativity and innovation for digital marketers. This is the year to learn, understand and implement new content formats for your audience. PPC agencies in Toronto can help you explore ambitious options, which have recently been made available for small marketers, and help you showcase your products better. For instance, you can connect with Navamargh – one of the most popular digital marketing agencies in Toronto – to experiment with video PPC ads that are extremely successful on YouTube or podcasts that are easy to produce and are quite engaging.

Diversification

This is the year to be adventurous. It is time for you to diversify in terms of using different platforms for your advertising. You can experiment with including staple marketing tools such as SEO and e-mail marketing. These tools can help you stabilize your marketing activities and give you desired results.

Explore different and unconventional platforms such as Tik Tok, Quora, etc. for marketing your products and services.

Responsive Search Ads

The latest fad in the digital marketing space is responsive search ads. These ads allow you to gather first party information, engage with your target audience more effectively and undertake precise targeting and campaign automation to showcase your products and services to your primary audience.

These responsive search ads have proven to be more effective as compared to expanded text ads, which will eventually peter out. A good agency that provides digital marketing services can help you ace your game with these ads.

Do More With Less

It is undeniable that the pandemic has jolted businesses, regardless of their sizes. This has generated the need for budgeted marketing activities and PPC is the best solution that can give you effective marketing within your pocket. Re-evaluate your PPC marketing strategy, target low-cost keywords and generate highly relevant and personalized ads.

Need expert advice on what digital marketing intervention your business needs? Connect with Navamargh – the most trusted PPC agency in Toronto!

Let’s Connect!

Navamargh is the leading PPC agency in Toronto and offers a plethora of services ranging from digital marketing services to website development. To know more about our services, call us at (416) 321 – 9506 or write to us at anupam@navamargh.com. We would be happy to help!