We get it, Video Marketing seems harder than rocket science. Yes it’s very easy to take a video off your phone and post online but that videos not going to become viral now is it? So how do you add in background music or get those fancy thumbnails/ titles, how do you create the next Emmy award winning Ad for your business, Navamargh is here to guide you through the entire Video Marketing Process.
If you haven’t started video marketing, now is the time. With the decline in the effectiveness of traditional marketing and the popularity of video, video marketing has become a must-have tool for every business. If you’re new to video marketing, start at the beginning and work your way through. If you hone your skills here, choose the part that suits you best.
What is Video Marketing and Why do you want to do it?
Video marketing is the use of video to increase visibility, generate engagement and drive sales. It is part of a great Digital Marketing Strategy, albeit on a large scale and overlaps with content marketing. As with any marketing campaign, the first step of your first video campaign is to determine your goals and objectives. Why are you running your event and how will you measure its success? Creating SMART goals will only help you stay on track and overall measure your Videos success.
Why Does Every Business Need to Use Video for Marketing?
The Internet is full of video marketing statistics, and they all point to the same thing: video is the future of marketing. Ask yourself how you do research on a product? Do you enjoy reading a blog post about the product/service or do you prefer a highly engaging video. The answer is the latter, why because we like to see a product being used and explained with a colorful narration. Add in video effects and background music and boom all of a sudden you may have the next viral product. Its that easy!
Benefits of Video Marketing
Videos can help you connect with your audience. Today, most of the company’s marketing efforts are designed to help build trust. Video is a bridge that connects what you say to your true identity, allowing customers to peek behind the scenes and understand your brand. It allows you to tell your story and open a whole new avenue of communication.
Video is an SEO goldmine Helping you build backlinks to your website, increase likes and shares (which will affect search rankings), and increase traffic to your website. Don’t forget that YouTube is owned by Google, so be sure to post your video on YouTube and tag, tag, and tag keywords / key phrases.
Videos can improve the information retention rate If your customers only hear something, they are likely to retain about 10% of the information after three days; on the contrary, if what they hear is accompanied by related images, they will retain an average of 65% of the information after three days.
There are four times as many customers who are willing to watch product videos instead of reading product descriptions. Read that last section again if you have doubts!
Video Marketing Challenges
Once upon a time, cost was a severe challenge for video marketing: cost of equipment, cost of editing software, and from an end-user point of view, the cost of data to consume video in line.
Today, these challenges are primarily reflected in the rear view mirror. Yes, you still need some inexpensive equipment, the editing software and delivery platforms are more affordable than before, but they are not free; You need a marketing team with video experience, but these are obstacles that can be overcome.
In fact, the biggest challenge facing video marketing in 2017 is strategic: how to establish a strong and effective video marketing strategy, how to create content that people want to consume and how to create engaging videos to share. Additionally, video content marketers must have a deep understanding of metrics and how they indicate video success and areas for improvement. Here at Navamargh we have experienced Video Marketers who have years of experience when it comes to setting up Video marketing for your business.
Video Marketing Best Practices
Building on these challenges, improve your video marketing best practices. It all comes down to strategy – if you want video marketing to be effective, you need to plan, test, analyze, and test again. Yes, the goal of your video is to tell a story and engage your customers, but from a marketing perspective, your video should also align with your sales channel. What is the purpose of each video? Who is the audience? How Can Videos Promote Your Marketing Goals?
In short, overall strategy and data should drive your video marketing strategy. First, plan a solid strategy for developing videos for each level of the sales channel. Summarize the content and goals of each video. Determine which metrics best determine video success. So, try. analyze. Adjust your video (and your implementation) if necessary. Try to make them more effective. No matter what you do, make a video; In 2017 and beyond, it will be the cornerstone of your brand’s marketing efforts.
Navamargh Video Marketing Experts
Here at Navamargh we have the experts to set up your dream video. We have years of experience when it comes to this type of service. Quality content is what we deliver, but at the same time Navamargh cares about their customers. We have delivered on many different pain points for a customer whether that’s price, time or quality, Navamargh Delivers only the best in the Digital Marketing Industry. Contact us today to receive help on all of your Video Marketing needs.