It’s the question we all have when we invest our time and money into Search Engine Optimization. Some professionals in the industry will promise results in 3 months, other 6 or maybe a year. The truth is, there isn’t a solidified answer. SEO takes Patience whether you are the one implementing it or the client. It can be a frustrating process but you should remember to keep the end goal in mind.
Black Hat Approach To Be or Not to Be?
Now it’s important that one should not try to buy his way to the top, SEO is a patient process that needs to be checked up on regularly. There’s the Black Hat tactics approach but if one goes down that route Google will become suspicious of your website eventually. The Black Hat approach looks great at the beginning as it saves you tons of time. Buy a hundred backlinks within a click of a button seems very intriguing but know this – The almighty Google will click on. Thus leading to all of the hard work which you have put in gone within a second. This could include Google banning your website from being indexed. It’s a scary thought so DON’T DO IT.
So White Hat Approach it is!
To do SEO properly with the correct approach we have created a list of 7 items which you should consider when optimizing your website.
- How Old your Website is and The Authority Score of a website
- How many Backlinks you have
- Are there any Errors Within your Website
- UX and SEO design
- Keywords and competitors
- Content strategy
- On-page and off-page SEO strategies
Sticking by these 7 factors will not only slowly grow your website’s performance but also will slowly start listing your website on all SERPS. The key word is slowly, patience is the name of the game when it comes to SEO, so do not expect to see results within 1-2 months. If an “SEO Expert” promises you results within such a time frame then Run the other direction. Know what you are investing in, do your research beforehand.
Local SEO
Another method to rank quicker on Google is to target Google’s Map pack. The Map Pack is the part of search which highlights local businesses within a certain area. People want to see what is the closest option to them, the most relevant and most importantly the best option So how does Google determine who should rank first, by looking at these 3 factors: proximity, prominence and relevance. You can start optimizing your content based on these three factors. To learn more about Local SEO please click the following Link: Navamargh Local SEO.
A cool thing about optimizing for Local SEO is that ranking will become a lot quicker approximately 2-3 months and you should start seeing results in the Local Map Pack. Since there is less competition in the map pack it is easier to rank on there. So optimizing your GMB listing and website is very important. Using keywords on your GMB posts and obtaining reviews will only increase your chances of being found on Google.
As always Navamargh Digital Marketing Agency has your best interest in mind. We understand the daunting task of learning SEO from scratch and then trying to implement it. Navamargh is always available for consultation or to implement the entire SEO task for you. When it comes to Digital Marketing, help Look no Further. Please feel free to contact us at (416) 321 9506 or by email at anupam@navamargh.com
