In this day and age, most if not all businesses realize the importance of having an online media presence. It makes sense, as having a social media page for your site is not only expected but also incredibly beneficial to your business if it’s done correctly. 

However, not everyone is a social media expert and even more importantly than that, not everyone should be. This means that if you’re just starting up your own small business, you might not know where to start to make an effective social media page. 

Don’t worry because we have 5 social media strategies for small businesses!

Hashtag research 

Every social media platform, from Instagram to Tiktok and everything in between, uses hashtags. Hashtags are a way to indicate certain properties of the image. For small businesses social media, hashtags are usually used to get your content to be seen by communities that have potential customers in it. 

This means that you might be tempted to just use the biggest and most general tags. However since those tags are being used by many other accounts, this means that your post will only get shown for a short amount of time before being overtaken by other people using that hashtag. This is why it is a worthwhile endeavour to do research into what hashtags fit your niche, while also not being too popular to be quickly overtaken. 

A simple way to go about this is by sticking to hashtags within 6 figures of images using them. You can still use larger hashtags but the bulk of the hashtags that you use should be more niche ones as they will be visible for longer. 

Stay up to date on trends 

This somewhat ties into Hashtag research but by staying up to date on what trends on social media are popular, then you can use them to your advantage. Small businesses using social media should pay attention to what kind of content is popular or going viral. 

This includes everything from types of content to the hashtags you use, to the number of hashtags you use. All that a more can really affect your content’s traffic due to the site’s algorithm. At the time of writing, sites like YouTube and Instagram are prioritizing what they like to call shorts and reels respectively. These are basically TikTok-like videos however many social media sites are filtering their audiences towards those kinds of videos at the moment. 

Interact with your audience 

This is something that YouTubers have down to a T. Interacting with your audience is a great way to build brand loyalty among them. Replying to comments and responding to messages on your social media pages is a great way to build a relationship with customers, both returning and potential ones. This way your customers also build a good relationship with your business, meaning they’re likely to keep following and using your services or products. 

Consider paid advertising 

One of the big appeals of social media is that if it’s done right, you can basically gain free advertising. However, pretty much everyone has their business on social media, meaning that your competition is also on it. This means that you’re more likely than not going to need to do even more to stand out from the competition. One of the simplest ways to do this is to use the built-in advertising features within social media pages. Running these campaigns will automatically put your content in front of your audience and there are a lot of tools that you can use to target specific audiences. 

Hiring an expert 

If you’re a business owner, you’re probably not a social media expert. This makes running small business social media hard, especially if it’s the first time you’ve ever operated the business social media page. That’s why hiring an expert in small business social media expert can be a huge help. An expert’s knowledge and experience can be a huge benefit and much more worth your time and investment than trying to learn everything yourself from scratch. If you’re interested in getting help managing you’re small business social media page, contact the specialists in our social media marketing agency in Toronto so we can see how best to help you.