The continuous coronavirus pandemic has overturned how businesses work. We have seen more services and products shift online, and many workers will continue to work remotely or in a hybrid environment for much of this year.
However, the digital marketing space has held firm. As such, Pay Per Click noticed a raise in budget across both B2C and B2B markets. Considering this, we have brought you the PPC trends you can expect this 2021:
More automation
Unbelievably, many ad platforms are taking away control from PPC marketers. Nonetheless, looking at the bright side, automation offers marketers more time to concentrate on strategies, which help establish brand identity and brand awareness.
It also allows marketers to evaluate stats in a more profound, more meaningful way. The additional time obtained from not having to keep each detail of each campaign will lead marketers to adjust better campaigns that are not working. That will allow you to notice an improved ROI as a result. Did you know that the market size of process automation is said to rise from 71.5 percent to 83.2 percent this year.
Online video ads
Online video ads have become essential for marketers throughout the pandemic. B2B buyers are utilizing this type of ad to inform buying decisions. A report found out that sixty percent of B2B buyers have raised their use of online video. Meanwhile, fifty-one percent have increased their use of search ads.
You can expect B2B marketers to boost their YouTube investment this year and launch video campaigns to generate leads and produce brand awareness. What’s more, B2B marketers will invest more in video content, not to mention that YouTube’s new beta will make content more straightforward and hassle-free to make.
Smart Bidding
Keep in mind that smart bidding is sure to transform this year. The power of machine learning here will take the front seat and improve different functions like conversion value action. You can expect to get a better CPC, an improved Cost Per Acquisition, and Expense Targeting per Acquisition, among others.
You see, smart bidding has been changing for a quite now. We will notice an increase in the following years. The approaches of using a bidding system are changing as well. Gone are the days when manual bidding was a thing.
Other PPC platforms
When we talk about PPC, Facebook Ads and Google Ads have governed the sector with 19.6 percent and 37.2 percent of the overall digital marketing market, accordingly. However, folks are now spending more time on different niche platforms.
From Quora, Bing to Amazon, and AdRoll to LinkedIn, you will find numerous PPC alternatives you can utilize to diversify your ad spend.
Paid advertising on Amazon
Amazon’s paid ads will be the fastest-growing market for paid ads this year. This platform has an increasing dedicated audience compared to Google and Facebook. The real purpose of most of its audience is online shopping. Hence, marketers will have a greater chance of making sales online.
There you have it! These are some of the important PPC trends you need to watch out for this year.
Whether you need minor changes to optimize your website, on-going support, SEO related, marketing strategy or paid advertising, we can help. Contact us today to learn more about our services and how we can help grow your business’s online presence.
